Motion Graphic Adverts I Like

http://www.youtube.com/watch?v=4UsZMEep-Hk
This is an advert for Twinings, it appears to be edited, actual footage. The idea connects with the narrating; ‘delicate scent of oranges and lemons’ quoted from the animation as oranges and lemons are being illustrated in tea leaves. ‘Little lift’ is another quote which is said whilst the birds are on screen. The advert is all round very clever and visually appealing, it is straight to the point and all the small connections increase the advertisement.

http://www.youtube.com/watch?v=CLUAbkRUvVQ
This Sony Bravia advert was filmed in New York City, it consists of a lot of modelling clay and stop motion to create and move vibrant, bouncing rabbits to advertise the colour in their products. The largest rabbit was made in sections, it was escorted through the streets and assembled at midnight before shooting from dawn the next morning, the rabbit it 30ft tall! In an entire week’s practise, to ensure the stop motion would run smoothly and fit with the time frames for the lighting and shadows, it took around 40 animators and 6 cameras. Every two minutes a new picture had to be taken, so that the shadows would move in a certain way so the animators had to be quick! Sony were not aloud to close the street off to the public so had to grin and bear small children and dogs.
http://www.youtube.com/watch?v=Lz4DF1PpJ1o&feature=related < shows the preparations and making

http://www.youtube.com/watch?v=NwCn-D5xFdc
Coca cola are known for having boundary pushing adverts this one shows an unrealistic CGI world within the vending machine. The tiny three dimensional CGI animated cartoon characters are working in a factory to create the ‘perfect’ bottle of coca cola every time and apparently show the process of making the perfect bottle. It is a very well thought of advert, a lot of attention to detail aspects.