http://www.youtube.com/watch?v=dh1SfL1CwV0&feature=related
It is far too easy to pick on a motion graphic for the idea rather than talking about why it is in general a bad animation, stop motion is the easiest motion graphic to criticise. Like this Size? Advert; it is very jumpy and proves more to be a bad example by the unfaithful link of the designers ideas and the viewers understanding. The materials used and how they are arranged, moved and photographed are jumpy and unclear, the idea and what the advert is actually promoting is also not understandable. Quality also lacks in this case…. It is a difficult debate considering it could be purposely jumpy and made in poor quality but as a viewer it doesn’t look good for the makers.
http://www.youtube.com/watch?v=1z9c5UZqT3Y
My criticism for this animation is mostly about the bad, unnecessary cuts between scenes. Obviously it makes the animation more appealing to have different scenes, cutting in and creating different time locations is a good idea but this animation seems to have the timing wrong. The only other thing I am not fond of it the abstract road which tends to lift off the floor, so many different styles appear to creep in and don’t work as a whole.
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