Inspired by Twinings; this is my first idea… it promotes the natural extracts of Twinings tea by use of henna ink, made from a flowering plant used to dye, growing a tree onto a mug also staging nature in general, id like to attempt to make it grow slowly and as smoothly as this after effects example of a growing tree. The camera will be made to zoom gradually into the image forcing the tree to be a full scene image where leaves begin to fall into a pond below and the leaves change through neutral to autumn colours. As a single leaf falls and touches the ponds surface the colour of the water will change. I’ve chose to use the leaf as a representation of a tea bag and the water as hot water ready for a mug of tea. The scene of the pond becomes a bird’s eye view image which gradually reforms into a worm’s eye view of the actual cup of Twinings tea, where a slogan will appear.
It will be a combination of real footage, stop motion and my illustration. Some of the slogans I’ve seen so far by Twinings are; ‘Gets You Back To You’, ‘If you are cold. Tea will warm you. If you are cold. Tea will cool you. If you are depressed. It will cheer you. If you are excited. It will calm you.’
I am quite fond of the ‘Gets you back to you’ quote because the original image goes through the scenario of going through the image into the pond and coming back out into the tea cup, therefore all relating in a large circular motion of how tea is ‘made’.
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