Evaluation

Evaluation

The initial research process and being on the look out for inspiration all went quite smoothly and I had a mind full of ideas, the hard part was trying to narrow them down. I was mostly inspired by Twinings because I’m a massive fan of their creative advertising, the adverts are always so peculiar but also very fascinating. As well as this my idea came on very easily and felt creative as though it could actually be a promotion for Twinings and it seemed to be realistic enough to reproduce my ideas.

The actual making of my motion graphic proved more difficult, I haven’t had an awful lot of experience in After Effects and so when it came to piecing each scene together I was pretty lost. I turned to my notes in order to import all my photographs for the stop motion but the real footage proved to be a complete pain! It began as a three second short film ready to be situated onto the end of my other two scenes but some how lengthened by around twenty seconds…

While playing the animation through in Flash I noticed the right hand side, where the library appears it did have an error sign announcing there was something wrong with the frames per second. Due to my lack of knowledge I was unsure how to fix this, I broke the scenes down and restarted but each time it reread the same statement.

Another issue was the adding the sound to my motion graphic, I downloaded my music file as a wma, mp3, wav but After Effects disliked it so returning to flash I imported it the same way as I had during a lesson and it refused to play. At this point I was at a dead end, right on hand in morning i have managed to add the sound clip! i took both the mp3 file and my Quicktime movie into Adobe Premier Pro and edited it on there then re exported my file.

My favourite part of the whole process was the making of the real footage; it was quite fun to play with and make sure it was perfect. I think the quality of the real footage is also of a high, degree level standard and am pleased it turned out so well on its own but extremely disappointed how it has been prolonged in a way I don’t understand.

In general I am very pleased with my animation because with little or practically no knowledge of either Flash or After Effects only a few hours in lesson being taught and then an attempt at self teaching in any spare time I had, I have created an animation which matches the brief. I explored various techniques and attempted to use everything I was taught and put it into my animation to show off my newly developed skills.On deadline day i was able to cut some of the final scene, real footage, from my movie and make it shorter and add sound! so all round now i am very pleased with the outcome!